Ethletic sneakers aim to bring cool, ethical footwear to the masses whilst setting benchmarks for both environmental and social standards. The natural rubber Ethletic use for the sole is responsibly harvested as well as being fairly traded from groups in Sri Lanka. As well as being more eco-friendly, the natural rubber means that Ethletic shoes are vegan-friendly too.

All of the Ethletic production for the trainers takes place in a workshop covered by a Fair Trade agreement, ensuring a unique and sustainable footprint. In addition, the range is shipped by Pack It - a social enterprise based in Wales that helps to support work opportunities for mentally challenged people in the UK.