Our philosophy is simple: to bring you the most inspiring selection of fashion and lifestyle products made beautifully, made fairly and wherever possible made from organic materials.
We believe that ethical can be cool and that being stylish shouldn’t cost the earth. So, we’ve unearthed the most covetable ethically produced brands from around the world and sit these side by side in an inspiring, easy to shop ECO CHIC destination.
Producing our own labels
We want everything we bring you to be as ethical and inspired as possible, so we’re working with producer groups to develop our very own Ascension collections. Our work on the ground in India, Nepal, Turkey and Colombia took us back to the beginning: sourcing supply chains from scratch, managing cultural communication, investing a great deal of time, boundless energy and of course, money.
Our collections celebrate the finest artisanal skills (and fair of course), the best quality organic cottons and sustainable bamboo. Teamed with ageless, contemporary designs, they are living proof that you can unite great eco credentials and great style.
Working towards eco-excellence
We're working towards eco-excellence all the time – sometimes we reach it, sometimes we know there's a way to go. But we do everything in our power to get it right, closely monitoring supply chains, supporting suppliers, measuring and validating ethical credentials.
Paving the way for the next generation
We want to leave the world in a better state than when we found it. So we’re always happy to work with young designers and product developers to pioneer the new era of fashion and develop the next generation of the fashion industry to become more sustainable and ethically established.
We want to make a big difference in the future of the fashion industry, and we hope you’ll help us make it.


